2024 Ford Bronco vs. Jeep Wrangler: Off-Road King of Missouri?
St. Louis is no stranger to off-road adventure. From Moonlight Racing near Sullivan to the hills of Southern Missouri, drivers in the region know a thing or two about pushing their vehicles to the limit. But if you’re torn between the 2024 Ford Bronco and the Jeep Wrangler, you’re not alone. These two iconic 4x4s have been battling for off-road supremacy — and 2024 may be the year Ford finally takes the crown.
Performance & Off-Road Capability
The Bronco brings serious off-road hardware right out of the gate:
- G.O.A.T. Modes™ (Goes Over Any Type of Terrain): 7 drive modes for any surface.
- Available Sasquatch™ Package: 35-inch tires, front & rear locking differentials, HOSS suspension with Bilstein shocks.
- Two engine options: 2.3L EcoBoost (300 hp) and 2.7L V6 (330 hp).
The Jeep Wrangler still offers proven off-road muscle, but you’ll pay extra for key features that come standard or optional on Bronco trims:
- Rubicon trims: rock-crawling gear, locking axles, and disconnecting sway bars
- Multiple powertrains: 2.0L Turbo, 3.6L V6, and plug-in hybrid 4xe
- Solid front axle: great for articulation, but dated on-road
Interior & Comfort for St. Louis Roads
The Bronco wins big on everyday livability. Ford’s available 12-inch touchscreen, SYNC® 4 system, wireless Apple CarPlay®, and roomy rear seats give it a more refined feel when not on the trail. Plus, you’ll find better ride quality thanks to the Bronco’s independent front suspension — ideal for long drives on I-55 or downtown streets.
The Wrangler’s ruggedness carries over inside — and not always in a good way. The Uconnect infotainment system is solid, but the ride is stiffer, and cabin noise is higher compared to the Bronco.
Customization & Roof Options
Both models offer removable doors and tops — a big plus for Missouri summer adventures. But Ford makes it simpler:
- Bronco: standard removable hardtop or optional soft top; frameless doors store in the cargo area.
- Wrangler: multiple tops available, but removing and storing the doors requires more work.
Want to hit the trails with the roof off and doors stowed in your Bronco while tailgating outside Busch Stadium? Ford makes it easy.
Technology & Driver Assistance
Safety matters whether you’re headed to Forest Park or far from civilization. Here’s how they compare:
- Ford Co-Pilot360™: standard across most trims — includes lane-keeping assist, blind-spot monitoring, and more.
- Jeep Safety Group: optional on many trims — costs extra for similar features.
Trim Options & Pricing
| Model | Starting MSRP | Top Trim MSRP | Available Engines |
|---|---|---|---|
| 2024 Ford Bronco | $39,130 | $73,000+ (Raptor) | 2.3L Turbo I4, 2.7L V6, 3.0L Raptor |
| 2024 Jeep Wrangler | $35,995 | $87,595 (Rubicon 392) | 2.0L Turbo I4, 3.6L V6, 4xe PHEV, 6.4L V8 |
Which SUV Is Better for Missouri Off-Roading?
If your weekend plans include conquering trails near St. Joe State Park or hauling camping gear to the Ozarks, the Bronco gives you more value and flexibility. It’s easier to live with on pavement, more tech-savvy, and built for real adventure with less aftermarket fuss.
The Wrangler remains a trail icon — but in 2024, it’s starting to feel like a legend living on borrowed time. Bronco is simply better out-of-the-box for both fun and function.
Shop the 2024 Ford Bronco in St. Louis
Ready to choose your trail companion? Dave Sinclair Ford has a wide selection of 2024 Broncos — including Big Bend, Black Diamond, Wildtrak, and even Bronco Raptor models in stock. Located just minutes from downtown St. Louis, we’re your home for all things Ford 4×4.
Come see why more drivers are switching from Jeep to Ford — and experience the Bronco difference today.
